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Midnite has announced an exclusive sponsorship deal with Arena Racing Company (ARC), the owners and operators of four of the six all-weather courses in the UK, and pioneers of the Championships. The sponsorship sees Midnite occupy advertising space across 600 races, in addition to naming rights.
Ahead of the thirteenth season of the All-Weather Championships, Midnite has secured multi-year sponsorship rights to Marathon, Middle Distance, and Sprint races staged during winter meetings at the four ARC-owned racetracks of Southwell, Wolverhampton, Lingfield Park, and Newcastle.
As part of the agreement, Midnite banners and adverts will be displayed prominently around these four racecourses, which will reach an audience of both attendees and television viewers, with racecards featuring the brand’s logo, alongside ITV and Sky Racing each broadcasting selected races. Midnite also receives exclusive naming rights to all of the races across the series.
We’re continuing to find new ways to elevate Midnite’s profile in the minds of sports fans, and racing is a sport where we know our product is strong and enjoyed by our players.“Our mission is to bring fans closer to the sports they love and this partnership gives us the perfect platform to do that across some of the best-loved racing venues in the UK.“We’ve got a track record of engaging supporters through creative sponsorship activations, and racing fans can expect more of the same throughout the All-Weather Championship season - with plenty of fun ideas to help make every race day a little more memorable.”
Visit the Midnite website for more information.
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